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Attention solopreneurs, solo practitioners, virtual assistants, small business owners, coaches, consultants, and therapists

Paulette Ensign

How to Promote Your Business and Your Clients' Business with Tips Booklets

This 4-session course introduces students to how they can be more valuable to their business and their clients’ business by writing, producing, marketing, and selling a useful, effective, lucrative tips booklet as a marketing tool and source of income, and leverage the content into other information products. Offered monthly.


  • Get paid for your business card.
  • Leverage your content into at least 7 products, some with minimal costs, if any.
  • Identify new and larger bulk sales clients
  • Create licensing rights deals for any product, online or offline.
  • Increase profits whether you like selling or not.

Next session:
April 20, 22, 27, and 29 at 1:00pm EST, Noon CST, 10:00am PST

 

Many professionals and small business owners cringe at the idea of marketing their business. You may be one of those people, no matter where you are in your career.

Do you believe that marketing has to be difficult, time-consuming, expensive, and anything but fun? This series will turn that all around, taking you step-by-step through easily marketing your business with tips booklets and other related information products, some of which will cost you literally nothing to produce.

Imagine transforming all those sound bites that you are forever telling people when you talk about your business into a salable product that also markets you.

And imagine people paying you to market you! Yes, that absolutely happens and you’ll discover how to do that. It’s easier than you think.

You’ll also find out how to make tons of money by strategically giving away copies of your tips booklets.

Learn simple and easy ways to take your knowledge or your clients’ knowledge and almost magically develop products to use for motivating and making money, while marketing your business or practice in the process. This entertaining and information-packed series will prompt a new tools, techniques, and ways of thinking about opportunities, many of which are delivered right to you throughout your week.

Discover how to get a large return on your minimal investment of time and money. Get your juices flowing and your actions moving toward successfully developing and promoting your business with tips booklets and other information products.

Whether you are creating a booklet for yourself, by yourself, for someone else, or with other people, you will be amazed and delighted by the simplicity and uniqueness that tips booklets bring to your business.

Not only will you be jumping out of your skin with ideas, you’ll get concrete guidance on how to easily manage your ideas and manifest results you’ll love.  

Individual classes are valued at $109 each.

Take advantage of this SPECIAL OFFER for Academy of Virtual Professional students

Just $397 for 4-part series, PLUS Free ebook How To Promote Your Business with Booklets (100 pages - value $57) and access to audio files for 30 days

 

 

Here's what's covered:

 Session 1 – Getting Started

  • How to choose a topic
  • Where to find content
  • The formula for writing tips
  • The ideal word count and why
  •  Organizing the tips

 

Session 2 – Designing a Tips Booklet

  • Why good graphic design matters and software to use
  • The size and shape of a useful tips booklet
  • One or two color cover,  designing with customization in mind
  • Fonts and graphics– choices and sizes
  • Final output files (print spread, reader spread, jpg cover)

 

Session 3 – Single Copy and Bulk Sales of Tips Booklet

  • Why single copy sales are a good starting point
  • Identifying bulk booklet buyers
  • Customizing bulk sales – the graphics and dealing with the printer

Session 4– Expanding the Info Product Line and Licensing Tips Booklets

  • Creating at least six products from one booklet document
  • Definition of licensing
  • Three primary ways to license
  • Identifying licensing buyers
  • Pricing licenses
  • Customizing any products

 

We respect your privacy. Your information will only be provided to
Tips Products international and Academy of Virtual Professionals.

Just $397 for 4-part series, PLUS Free ebook
How To Promote Your Business with Booklets (100 pages - value $57) and access to audio files for 30 days

 

$397

About Paulette

Paulette Ensign is the founder, Chief Visionary, and Booklet Queen at San Diego-based Tips Products International. Paulette’s sense of humor and can-do attitude are the backdrop for teaching you to transform your knowledge into tips booklets and other information products for marketing, motivating, and making money. Paulette has personally sold well over a million copies (so far!) of her one and only tips booklet, "110 Ideas for Organizing Your Business Life," in four languages and various formats without ever spending a penny on advertising. She's made a handsome living on recycling the same 3500 words and you can, too. Her worldwide clients have matched and surpassed Paulette's results. You will leave this series with ideas to breathe new life into your business, just one of which could significantly increase your bottom line.